NEWAuthority Score now live in every audit→

The LinkedIn growth engine for time poor founders who want results.

We build your strategy, write your posts, and grow your audience. You just approve what goes out. 10 minutes a week. A month of LinkedIn handled!

Start free for 7 days →Get a free LinkedIn audit →

Free includes your audit, strategy, and 5 posts. In minutes. No card needed.

Feed
5 posts ready to approve
+14 audience this week
Posting until 18 May
21 days
JM
Jess Morgan· Founder, Northwind
The 3 metrics we ignored for two years (and how it nearly cost us the company)…
ApproveEditReject
JM
Jess Morgan· From your sales call
A buyer asked me yesterday why our onboarding ships in 11 days when the industry average is six weeks…
↑
CONNECTIONS TODAY
+5
📅
SCHEDULED
3 posts
AS
AUTHORITY SCORE
73 / 100
84%
of B2B buyers check your LinkedIn before accepting a meeting
5+
touchpoints before a buyer is ready to talk to you
80%
of B2B social leads come from LinkedIn
1%
of LinkedIn users post regularly — untapped opportunity
Mirror, mirror

You’ve probably already tried one of these.

None of them stick. Here’s why.

Posting occasionally yourself
Took an hour. Got 0 likes. Decided it wasn’t worth it. Stopped.
Asking ChatGPT to write a post
It sounded like a robot in a tie. You didn’t post it.
Hiring a ghostwriter
£1,500–£3,000/month. Sounded like them, not you. Cancelled after three.
Telling yourself "I’ll start next month"
It’s been six.
Tried other LinkedIn tools
Still took hours. Didn’t sound like you. Cancelled.

ContentLark exists because none of these work. And because the people who need LinkedIn the most are usually the ones who want to use it the least.

How it works

We do everything.
You just approve it.

Six steps. Five are ours. One is yours, and it takes ten minutes a week.

A complete system, not a tool.Built once. Runs forever. Six jobs, all handled together.
5We do
1You do
  1. 01
    The diagnostic

    We audit it.

    Score your LinkedIn against 360Brew across 6 dimensions. See exactly what's pulling your reach down.

  2. 02
    The strategy

    We plan it.

    We build your Content DNA from your business. Pillars, voice, audience, positioning. The strategy that drives every post.

  3. 03
    The content engine

    We write it.

    Your feed runs on autopilot. Posts in your voice, drawn from your strategy, trending topics in your industry, and your sales calls. Each one comes with a branded image in your colours and fonts.

  4. 04
    Your ten minutes

    You approve it.

    Ten minutes a week. One click approves, edits, or rejects. Approved posts auto-schedule and publish at optimal times.

    10 minutes a week. One click. That's it.
  5. 05
    The audience engine

    We grow it.

    Two connection campaigns run in the background. One targets your ICP. The other auto-connects with anyone who engages with your posts.

  6. 06
    The proof

    We track it.

    Your Authority Score refreshes monthly. See exactly what ContentLark has moved versus where you started.

You stay in control. Nothing goes live without your tap. Skip a week, change voice, kill a post — all one click.
The Audit

What’s broken. What’s working. What to fix first.

ContentLark reads your profile, your last 50 posts, and analyses your network. It scores everything against 360Brew (LinkedIn’s algorithm) and tells you exactly what’s pulling you down.

You walk away with:

  • Your Authority Score, line by line
  • The specific fixes that move it up the most
  • A rewritten profile and About section, ready to paste

Most founders score lower than they expect. Now you’ll know exactly how to fix it.

●
STATUS
Resonating
AS
AUTHORITY
+28
Authority Score gauge showing 57 out of 100, baseline 29
Dormant0–25Building25–50Resonating50–75Authority75–100
  • Profile Optimisation78
  • Content Quality+15
  • Comment Power+8
  • Posting Consistency+4
  • Audience Relevance+1
  • Network Quality+1

Now you know what’s wrongNext: what should be there instead.

Free · No card needed

See what your Authority Score on LinkedIn is right now.

Get your 360Brew score, a line-by-line breakdown, and your full content strategy — built in minutes.

Get my free score & strategy →Takes 2 minutes. Yours to keep.
The Strategy

What you should actually be posting about.

ContentLark analyses your website, your LinkedIn, and any docs you give it: pitch decks, sales scripts, case studies. It builds your Content DNA in under a minute.

You walk away with:

  • Your content pillars: the 4 themes you’ll be known for
  • A voice profile: your tone, your vocabulary, the words you’d never use
  • Your audience map: your ICP, their pains, their language
  • A one-line positioning statement that finally makes you specific

The work a content agency would charge you £15k for. Built while you make a coffee.

Inputs detected
northwind.ioScanned 47 pages
linkedin.com/in/jessmorgan128 posts read
pitch-deck-q3.pdf12 slides parsed
Pillars
Operator economicsHiring tradeoffsOnboardingPLG vs. sales-led
Voice
Plain EnglishSpecific over abstractNo buzzwordsConfident, flat
Audience
B2B founders, £1–10M ARRHeads of revenueOperators in scale-ups
Positioning

The honest founder voice in B2B operations, for buyers who can smell consultantese a mile off.

Now you know what to post aboutNext: how the posts get written.

The Content Engine

Posts written for you. Always in your feed.

Posts come from three sources: your DNA, trending topics in your industry, and your sales calls - connect your notetaker and those become posts too.

Each one is written in your voice, with a branded image, your colours, your logo, and shaped into one of 10 post styles proven to perform on LinkedIn: story, opinion, expertise, carousel, and more.

Specific facts get highlighted so you can verify in seconds. Approve, edit, or reject. One click. The next is already there.

The feed never runs dry. Approve, edit, or reject. One click. The next is already there.

Plays nicely with
JM
Jess Morgan
Founder, Northwind · ContentLark draft
We onboard new customers in 11 days. Industry average is six weeks. Here’s the boring three-step process that got us there…

See yourself as a cheetah — speed matters, direction matters more

@northwind

ApproveEditReject
JM
Jess Morgan
From your sales call · Tuesday 11:14am
A buyer asked me yesterday why we don’t bundle implementation. The honest answer: 72% of failed rollouts happen because nobody owned the first 30 days…
🎙️ Sales call→Transcript→Polished post

Posts are writtenNext: who’s actually going to see them.

The Audience Engine

People worth talking to. Connecting with you on autopilot.

Two connection campaigns run alongside your posts, every day.

Targeted: pick your ideal customer on LinkedIn. ContentLark sends connection requests, within safe limits.

Warm: anyone who likes, comments, or reacts to your posts gets a request the next day. They’ve already engaged. The accept rate is much higher than cold.

By the time someone’s ready to buy, they’ve seen your posts for weeks. You’re not a stranger. You’re the obvious choice.

TARGETED

Ideal customer

Role: Head of RevenueIndustry: SaaSRegion: UK & EUSize: 50–500
1,247 matching profiles in queue
Sent today+27
WARM

Recent engagers

DK
David Kim
Liked your post on Tuesday
Queued
SO
Sara Okafor
Commented on the onboarding post
Queued
MR
Marco Russo
Reacted Insightful · Wednesday
Sent

Audience growingNext: how you know any of this is working.

The Analytics Engine

Proof it’s working. Live.

A single dashboard tracking what actually matters:

  • Reach and engagement on every post
  • How your audience is shifting, by industry, role, seniority
  • Your 360Brew score, climbing week over week
  • Conversations and inbound that started from a post

Less about likes. More about whether buyers are paying attention.

Reach
14.8K
+612% w/w
Engagement
486
+38% w/w
Audience
+147
net new this week
Reach · last 90 days
↑ trending
Audience by industry
SaaS · Services · Other
Authority Score
4773+26
9 weeks of climbing
3 inbound conversations started from a post this month.

That’s the systemNext: what 10 minutes a week actually looks like.

What changed in 2025

LinkedIn replaced its old algorithm. 360Brew reads context, not engagement.

Up to 47% reach decline reported across creators since the switch. Here's the full breakdown of what the new model rewards, what kills your reach, and what to do about it.

Read the 360Brew guide
Your week

What your week actually looks like.

10 minutes. Once a week. That’s the entire job.

08:00
Tuesday morning. Coffee. Open the feed. There are 15 new posts waiting for you, drawn from your DNA, trending topics in your industry, and your real conversations.
08:01
The first one is solid. Approve. Next.
08:03
The second needs a tweak. Highlight the line, type "make this sharper." Approve.
08:05
The third doesn’t land. Reject. The next one’s already there.
08:10
By the time your coffee’s cold, your week of LinkedIn is queued and scheduling itself. The engine takes it from there.
That’s the experience. Here’s what good looks like.
What good looks like

A post that actually lands.

Illustrative, not a screenshot. This is the shape of what the engine builds toward — posts in your voice, getting in front of buyers who matter.

+47
new connections from warm engagers
12
replies worth replying to
3
conversations that became calls
Marcus Chen · You
Founder @ Northwind · Helping ops teams ship faster
1w

Most "AI strategy" posts are written by people who have never shipped one.

Here's the boring truth from rolling out three internal tools at Northwind this year:

The hard part isn't the model. It's the 11 messy decisions before you even open the API docs — who owns the workflow, what data leaves the building, what "good" looks like when the thing is wrong 8% of the time.

We onboarded our last customer in 11 days. The industry average is six weeks. Not because our AI is smarter. Because we wrote down the boring parts first…

Eleanor Pace and 247 others
38 comments14 reposts
14,872impressions

Proof shippedNext: pick a plan and switch it on.

Pricing

Start getting found by buyers today.

One price. Everything in. 7-day free trial.

Most popular
GROWTH ENGINE
£99/month
7-day free trial

The full LinkedIn growth engine, running for you.

  • Authority Audit refreshes daily with delta tracking
  • Content DNA + content strategy
  • Posts written for you on autopilot
  • Branded image generation on every post
  • Notetaker integration, sales calls become posts
  • Smart scheduling + auto-publishing
  • Two connection campaigns running 24/7
  • Live analytics dashboard
Start 7-day free trial →

Cancel anytime. No surprises.

Honest answers

Honest answers.

The questions every founder asks before signing up.

Yes, that’s the whole point. The DNA reads your existing voice. Connect your notetaker and we pull from your real conversations too.
360Brew penalises generic AI. ContentLark posts are built around what 360Brew rewards: substance, consistency, authenticity. Early users are seeing 6x reach.
Those are tools you use to write posts. ContentLark is the system that writes them for you, grows your audience, and tracks results. end to end.
No. It makes the content stronger, but the core product works perfectly without one.
Yes, to publish automatically. Or export and paste manually if you’d rather stay in control.
Reject them. The feed keeps going. Your feedback trains the system, and it gets sharper every week.
No. Month-to-month. Cancel anytime.
One last thing

Talk to me before you sign up if you’d rather.

Layth
I’m Layth.

I spent 5 years running LinkedIn campaigns for 600+ B2B businesses and watched the same thing happen over and over: leads coming in, not converting. Because nobody knew who the sender was. ContentLark exists to fix that.

If you want to talk before you trial, book 15 minutes with me. I’ll tell you honestly if this is the right fit, and I won’t sell you if it’s not.

Book a call with Layth →
Or just go.

7 days free. £99 a month after. 10 minutes a week forever.

Start your trial →